Partnership Capital
Partnership Capital is an Australian private equity firm that partners with founder-led businesses, offering minority investment, strategic support, and an open-ended ownership horizon.
Brand for Partnership Capital that feels considered, credible and quietly confident. Stepping away from the cold authority of traditional private equity, towards something more human and collaborative, built to reflect a firm that takes minority stakes, stays for the long haul, and invests not just capital, but itself.
The identity is built partnership with a logo that by combining the P and C into an ampersand symbolises alignment, collaboration and opportunity, an idea carried through the wider system via split layouts and balanced compositions that echo the founder– investor relationship.
Completed at Droga5 (formerly Maud Design) with: Richard Smalley, Gary Corr, Jacob Mahoney, Eva Godeny and Melissa Watson. Illustrations by Marina Kozlova