Sony Music

Interpreting Sony’s global brand platform through an Australian lens—ensuring every touchpoint felt both on-brand and locally resonant. A suite of modular, UX-led designs empowered Sony’s team to move fast while staying visually and tonally consistent.

To bring artist campaigns to life, Sony Music’s brand toolkit of express dots was elevated with subtle animations and interactive elements. This approach strikes the right balance between energy and elegance, enabling immersive, high-impact campaigns that capture the vibrancy of Sony’s artists—without compromising deliverability or performance.

A dynamic toolkit that deepens fan engagement, strengthens brand recall, and nurtures loyalty.

Completed at Wonderful Agency with:
Matt Barbelli and Alex Moyse