BUPA
As BUPA continued to evolve, grow and diversify as a health and care business, their global brand identity needed to develop to keep pace with the change.
We developed an identity that was confident, relevant and impactful. Established around four simple design principles to drive how Bupa would look, structure their communications and inform the experiences they create for their customers.
We evolved their design toolkit to include engaging photography, impactful illustrations and simplified icons.
Completed at Milo & Co with:
Rachel Miles, Gary Townsend and Cera O’Grady
Illustration: Bryce Pepper
Silver, Melbourne Design Awards