Dirty Warrny
Heralded as the Southern Hemisphere’s largest gravel cycle race–Dirty Warrny, now in its 3rd year–stands as a testament to endurance, skill and sheer passion for the road less travelled. The main race consists of a breathtaking 246 kilometres of gravel and road through the Otway forest.
The brand identity captures the thrill of cycling on gravel. The use of jarred typography in the wordmark expresses the skid of gravel under your wheel and the traction of rubber on a dirt road.
The course covers the most demanding terrain, with steep ups and downs, cool forests, distant waters, townships and cities. Referencing elevation data from the race, we created a colour expression of the environment, transitioning from the greens of the forest to the blues of Geelong. As elevation increases, so too do the pain and stress. A corresponding red colour brings this sense of heightened pressure and energy.
Completed at Caramel Creative with:
Aaron Lee, Beck Maher, Josh Clough
and Oliver Chaffe