Foodbank
In Australia, more than one in five children live in food insecurity. Foodbank’s School Breakfast Clubs Program supports primary-aged students in their learning and personal development. We refreshed the existing brand and developed a series of tools to deliver the program.
The brand we created is immediately recognisable, consistent, and dynamic. ‘Eat, learn, succeed’ is our approachable and memorable three-word mission that sets a decisive tone for the campaign.
Depicting the foods that fuel the Program, we developed a set of three-dimensional graphic objects and patterns in-house to add depth to the identity. Arranged in dynamic compositions, graphics embody the boundless energy and opportunity that a nutritious meal delivers.
Completed at Caramel Creative with:
Aaron Lee, Yarron Frauenfelder, Josh Clough,
Oliver Chaffe and Beck Maher