Grove Racing

We worked with Grove Racing across the Penrite Racing V8 Supercar season campaign to help create a stronger connection with the fans, elevate the perception of the Grove Racing brand and increase the status of the racing team against dominant rivals.

The campaign is built around the idea of Turbocharged. Inspired by the car livery, we turbo-charged the classic motorsport visual vernacular of racing stripes to become the driving force for the campaign, embodying energy, forward motion, and dynamism.

The digital experience was supported by motion graphics, providing a ‘broadcast’ standard experience to the fans. From pre-rolls to campaign end-tags, the super-charged graphic system flexed across motion graphics to provide fans with an immersive brand campaign experience with up-to-date stats and facts.

Then to get the brand beyond top pocket and screen-based engagement, we created a series of membership-branded merchandise items. Bringing the campaign to life on the backs of fans and in the hands of supporters.

Completed at Caramel Creative with:
Aaron Lee, Peter Nedanovski,
Josh Clough and Oliver Chaffe