Kaiser Permanente

Kaiser Permanente is a US health care solution provider offering flexible, human-centric health care solutions, constantly changing and evolving with its members through every stage of their lives.

Pitch work for Kaiser Permanente rebrand that feels more intuitive and simple, less corporate and paternalistic. Empowering people with clarity and confidence, constantly adapting to ensure every member is connected with the right level of care.

Creating an interconnected experience from home-screen to high-street

Building the brand beyond the day-to-day.

Completed at Droga5 (formerly Maud Design) with:
Richard Smalley, Milly Scott and Jacob Mahoney

This project is pitch work and all images and fonts used are indicative (not owned or licensed).