Myer
Myer concession identity and marketing campaign for serviced and self-serviced formats, the home of men’s footwear, in association with Brand Collective and their stable of footwear brands.
Myer stands out as a confident, authoritative destination for men’s shoes and a bold beacon of intelligent design.Brand Collective sells a range of its own and licensed shoe brands within Myer, both in-store and online.
Brand Collective developed a concession space that is simple and bold in its contrasting shapes, forms, and colours, an exciting concept that delivers masculine vibrancy and a design rhythm that invites customers to engage with the space.
The colour palette and shapes extend from the physical concession into a bold, design-led, contemporary retail experience, creating a versatile and distinctive identity that expands within both the retail and marketing landscapes.
Completed at Brand Collective with
Simon Stacey and Bree Quartermaine.