OSO

Challenge & Approach

We were engaged by a start-up skincare company to create a distinctive brand for their new range of skincare products.

Through a series of collaborative workshops with the founders, we uncovered the brand story and opportunity, crafting an identity and product concept inspired by the creative idea: Australian by nature.

We arrived at a cheeky and memorable name, OSO (short for ‘Other Significant Other’), capturing the playful, irreverent spirit of the average Aussie. The name reflects the unique relationship individuals have with themselves and their skincare.

Approach

The brand’s visual identity comes to life through a vibrant and cheeky style of imagery, paired with a broad colour palette that celebrates the warmth of the Australian sun and the expanse of its skies. Graphics inspired by name, combine splashes of product and playful shapes to serve as the foundation for the brand’s expression.

Adding to this, the brand showcases lively and character-filled imagery featuring playful talent, art-directed by us and beautifully captured by Tracy Lee Hayes.