OSO
Inspired by the Australian spirit, OSO Skincare honours the quality and purity of Australia’s native ingredients. It’s about everyday skincare that’s real and approachable.
We worked with the OSO team to develop the start-up skincare brand from strategy and positioning to naming and identity. We designed and produced the pack packaging and outer boxes alongside delivering the brands website and social media launch strategy and social assets.
Our brand idea ‘Australian by nature’ led us to a rather cheeky name that reflects the playful, irreverent nature of the average Aussie: OSO or ‘Other Significant Other’, which expresses a person’s relationship with themselves and their skincare.
Completed at Caramel Creative with:
Aaron Lee, Alice Mulleeney, Josh Clough,
Oliver Chaffe and Beck Maher
Talent photography: Tracey Lee Hayes
Stylist: Stuart Walford
Illustration: Elise Lampe
Product photography: Mark Lobo
Awards: AGDA Finalist