PAT x Ace Hotel
Pied-à-Terre celebrates the next-gen traveller. Embracing those seeking the flexibility of an untethered life. A concept by Ace Hotel, this is the next innovation in modern travel.
Working with the Atelier Ace (the in-house creative team for Ace Hotel) we helped develop the concept brand for their new extended stay, work-from-anywhere brand, Pied-à-Terre. For a target market of creative professionals and businesses, Pied-à-Terre offers a considered stay experience for a few days, weeks or months.
To inject an ‘Ace Hotel’ creative spirit into the flexible yet strong typographic identity, we created a series of resident characters that could reflect the unique personalities of guests and locations.
Completed at Caramel Creative with:
Aaron Lee, Oliver Chaffe, Christian Lux,
Emma Jennings, Josh Clough and Atelier ace