Australia Post Shipster
A delivery brand that stops purchases from getting stuck in the checkout basket when the delivery costs come up.
A subscription service owned by Australia Post, Shipster was conceived to address one of the key barriers in online shopping – shipping cost. We developed a bold brand idea which set the tone for this digital-first brand – ‘simple, snappy shopping’.The identity builds on the brand idea with strong colours, bold photography and short punchy headlines.
Completed at Milo & Co with:
Rachel Miles, Gary Townsend and Cera O’Grady