Tafe Gippsland
‘Federation Training Tafe’ had lost its identity and its connection with local communities, industries and people. Gippsland wanted its Tafe back – a stronger, better and bolder Tafe.
Several years ago a number of Gippsland TAFE campuses merged to form Federation Training. This merger served its purpose at the time, but there was a sense that TAFE in the region had lost its connection with the community and its purpose as a brand. The organisation needed a new name and brand to show students, community and businesses that this is their local TAFE, and it is bigger, bolder and stronger than ever.
The new identity starts with a new name, TAFE Gippsland, and a new logo. It’s simple and bold, grounded and honest, with reversed As that visually represent transformation. A ‘page turn’ device serves as a recurring master graphic, positioning TAFE as a gateway to a world of exciting possibilities. And the vibrant colour palette, injecting youthful energy into every design, illustrates the diversity of the students, courses and region.
Completed at Milo & Co with:
Rachel Miles, Gary Townsend, Jo Bane and Cera O’Grady