The Fix

Since 2014 The Fix has been providing refreshing cold pressed juice across the Australian market. Following our process to uncover the brand’s strategic goals we developed a new brand positioning ‘Crafted by Nutritionists’ to help convey the health benefits of the cold pressed and cold pasteurised manufacturing approach.

Packaging drove the visual representation of a cold pressed juice that is also crafted by nutritionists through its half-and-half design approach. Evocative product names like Summer Fix are supported by bright, vibrant colourways.