Visible

“Life quickly changes and things can become uncertain and overwhelming – especially if you’re feeling isolated and disconnected. So it’s no surprise this is the time when people are most likely to face mental health challenges. The truth is, it’s hard to talk about something you can’t see. It’s hard to find the words to explain something that’s invisible.”

The Australian Youth Advocates for Mental Health (AYAMH) set out to create an initiative that would change this.

Combining a spotlight logo with commissioned imagery evoking the thoughts in our heads, we created an identity and campaign that could successfully flex to feel native through multiple channels.

Together with AYAMH, we developed a creative initiative named ‘Visible’ (mental health can be difficult to understand as we don’t often ‘see’ it).

The initiative partners a talented young artist with a young person to produce a creative expression of their experiences facing a mental health challenge. Their story and artwork is shared with others via an immersive digital exhibition platform.

Completed at Milo & Co with:
Rachel Miles, Gary Townsend and Mark Adams
Illustration: Bernardo Henning
Motion: Bel Giles

Gold, Melbourne Design Awards