Visible

Challenge

“Life quickly changes and things can become uncertain and overwhelming – especially if you’re feeling isolated and disconnected. So it’s no surprise this is the time when people are most likely to face mental health challenges. The truth is, it’s hard to talk about something you can’t see. It’s hard to find the words to explain something that’s invisible.”

The Australian Youth Advocates for Mental Health (AYAMH) set out to create an initiative that would change this. 

Approach

In collaboration with AYAMH, we developed a creative initiative called ‘Visible’—addressing the challengethat mental health can be difficult to understand because we don’t often ‘see’ it.

By combining a spotlight logo with commissioned imagery that evokes the thoughts in our minds, we created an identity and campaign that could adapt seamlessly across multiple channels, making the message feel authentic and relevant in each context.

The initiative partners a talented young artist with a young person to produce a creative expression of their experiences facing a mental health challenge. Their story and artwork is shared with others via an immersive digital exhibition platform.

Completed at Milo & Co with:
Rachel Miles, Gary Townsend and Mark Adams
Illustration: Bernardo Henning
Motion: Bel Giles

Gold, Melbourne Design Awards